Your AI Footprint Is the New Digital Footprint.
Discovery Hub turns years of videos, podcasts, trainings, frameworks, stories, and ideas into a structured map of your expertise, giving AI richer context to draw from when your expertise is relevant to the conversation.
Watch the Full Demo (Client: Rosanne Austin, Fearlessly Fertile)
You’ve spent years building your expertise. AI may only see fragments of it.
Think about how much of your wisdom is already out there.
It’s in the podcast interview you did three years ago. The framework you taught in a program. The story you shared on stage. The hundreds of videos, conversations, trainings, and ideas you’ve shared over the years.
It’s all part of what makes you you. Not just what you do, but how you think, what you believe, and the experiences that have shaped your work.
The challenge is that AI may find pieces of it without understanding how they all fit together.
That’s the gap Discovery Hub was built to solve.
The way people discover expertise is changing.
Think about how often you turn to AI now when you have a question.
Maybe you’re looking for an answer, trying to think something through, or looking for a person or resource you didn’t even know existed.
More and more, those conversations are becoming part of how we discover information and the people behind it.
That changes what it means to be discoverable.
As AI becomes part of how people find answers and expertise, what AI understands about you and your work matters.
Your body of work wasn’t created for AI.Discovery Hub gives it structure AI can see and understand.
You’ve already shared the expertise. Discovery Hub brings structure to it.
We look across your body of work for the things that keep showing up: your ideas, frameworks, stories, and the experiences behind them.
Then we connect the dots so AI has more context for understanding your expertise and how the different parts of your work relate to one another.
The result is a connected, AI-readable body of knowledge built around you and your work.
Content Archives
Every podcast, video, and content piece.
Your Website
About page, credentials, programs and offers.
Client Stories
Real outcomes and breakthroughs.
Collaborators
Guest experts and their contributions.
Intellectual Property
Frameworks, methodologies, proprietary concepts.
How It Works
From years of content to a connected body of knowledge.
Discovery Hub goes beneath the surface of your content to uncover what’s there and make connections across it.
- 1Gather
You point us to your body of work.
We start with a simple intake that takes about 30–60 minutes. You’ll show us where to find your podcasts, videos, trainings, interviews, frameworks, and other content, and share a few essentials like your bio and headshots.
Then our team gets to work.
- 2Uncover
We uncover what’s inside.
We go through your body of work to find the ideas you return to, the frameworks you’ve developed, the stories and experiences that shape your perspective, and the deeper themes that run through it all.
- 3Connect
We connect the dots.
We organize and connect what we uncover so AI can see more than individual pieces of content. It can begin to see how the different parts of your work relate to one another.
- 4Build
We build your Discovery Hub.
Everything comes together in a connected, AI-readable system designed to give AI a deeper understanding of you and your expertise.
Inside Your Discovery Hub
Your Discovery Hub brings the different dimensions of your expertise together in one connected system.
Your Authority Themes
The core areas you’re known for, uncovered through the patterns, topics, and ideas that show up across your body of work.
Your Frameworks & Methods
The frameworks, models, approaches, and processes you’ve shared publicly, along with the context that helps AI understand what they are and when they’re relevant.
Your Stories & Experiences
The moments and experiences that have shaped your perspective, influenced your work, and help explain why you see things the way you do.
Your Insights & Ideas
Think about how many great ideas you’ve shared once in a podcast, video, interview, or training and then moved on.
Discovery Hub helps uncover those perspectives, lessons, observations, and ideas so they don’t stay buried inside individual pieces of content.
Your Body of Content
The podcasts, videos, interviews, trainings, articles, and other sources behind your expertise, connected back to the ideas and insights within them.
What Others Say About Your Work
Your testimonials become part of your Discovery Hub too, adding the voices and experiences of people who have worked with you and experienced your expertise firsthand.
The Connections Between It All
This is what makes a Discovery Hub more than a collection of content. It helps AI understand how the different parts of your work connect.
How is this different from your website?
Your website has an important job. It tells people what you do, builds trust, and helps the right people take the next step with you.
But think about how much of what you know would never belong on the pages of your website.
Years of ideas. Stories you’ve told. Frameworks you’ve developed. Questions you’ve answered. Perspectives that make your work distinctly yours.
Your Discovery Hub helps AI understand the depth of what you know.
Discovery Hub gives all of that more structure and context so AI has a much richer picture of your expertise to draw from.
And underneath it all, we build the technical infrastructure, including your knowledge graph and structured schema, to connect the dots in ways your website alone wasn’t designed to do.
Here’s one way to think about it
Your digital footprint
is what people can find about you online.
Your AI footprint
is what AI can understand and draw from about you and your expertise.
And that matters because when someone turns to AI looking for an expert, an answer, or help with something you know deeply, you want AI to have more to work with than what it can learn from your website alone.
What This Looks Like In Practice
Rosanne Austin
From Maybe to Baby
Rosanne had eight years of expertise already out in the world.
Hundreds of podcast episodes. Dozens of expert guest interviews. And 92 client success stories shared publicly on her show.
There was a tremendous amount of knowledge there. Much of it was buried inside individual pieces of content.
Here’s what we uncovered when we built her Discovery Hub.
Individual entities extracted and structured
Every teaching, answered question, quotable moment, and reframe pulled from 523 pieces of content and structured as the building blocks AI is built to search. None of it was new content. All of it was already there.
Teachings
0
Core insights extracted with supporting reasoning, directly from her words
Q&As
0
Real questions with her verbatim answers, timestamped and citable
Quotable Moments
0
Powerful lines AI can surface and attribute directly to her
Reframes
0
The perspective shifts that define her unique methodology
Client Stories
0
Structured with conditions, treatments, breakthrough & outcome
Expert Guests
0
Doctors & specialists with credentials and topic coverage
Content Pieces
0
All status: ready. All structured. All findable.
She didn't have to create any of this. Everything in her hub was extracted, structured, quoted, or cited directly from content she'd already made. It was all there. Now AI can find it.
How will I know my Discovery Hub is working?
This is an important question, especially because AI visibility is still such a new space.
AI platforms don’t give us access to people’s private conversations, so no one can see every time you’re referenced or recommended.
What we can see is how AI bots interact with your Discovery Hub.
We’re currently developing a measurement layer that will show which areas of your expertise AI bots are exploring. Think of it as a heat map for your body of work.
This will show you which parts of your expertise AI bots are accessing and exploring most.
We want to be transparent about what we can measure, what we can’t, and how that evolves as AI does.
You’ve already done the hard part.
You’ve spent years creating the body of work your Discovery Hub is built from.
We’re not going to hand you a giant project and ask you to organize all of it for us.
You point us to your content, share a few essentials, and we take it from there.
You don’t need to sort through years of content or figure out what AI needs to know about you.That’s our job.
Built for experts with a body of work worth discovering.
You’ve been doing this for a while.
You’ve developed your own ideas and frameworks. You’ve taught, spoken, been interviewed, created content, answered countless questions, and shared what you know in more places than you can probably remember.
There’s substance behind what you’re known for.
And much of it is already out there. It just hasn’t been brought together in a way that helps AI understand the depth of what you know.
That’s who we built Discovery Hub for.
Get Started
You’ve spent years building your expertise. Now let us build the AI footprint around it.
Every Discovery Hub is custom built around the body of work you’ve already created.
We work with a limited number of clients at a time because each Discovery Hub requires real attention.
If you have a substantial body of work and want AI to have a richer understanding of it, let’s talk.